It states that the media can’t tell you what to think but it can tell you what to think about.Īlternative values. Values that provide an alternative to the beliefs and attitudes held by the majority without challenging or opposing them directly.Īspect Ratio. Aspect ratio refers to the width of an image relative to its height.
If you record sounds as an AIFF file, they are usually uncompressed and suited to use in video editing software.ĪVI. A multimedia container format developed by Microsoft which can contain both audio and video.Īcting. The performance of a character in a dramatic production-such as a film, computer game or radio production.Īctive audience. A way of conceptualising audience that sees people as active consumers of media textsĪctuality. Sounds and dialogue recorded on location usually for a radio news report.Īdvertising Standards Bureau. The Advertising Standards Board is a free, industry service to handle consumer complaints about advertisingĪgenda Setting Function Theory. The Agenda Setting Function Theory was developed by Maxwell McCombs and Donald Shaw as a result of their 1968 study of North Carolina voters during a presidential election campaign. The process of recoding dialogue for a film in post-production.ĪIFF. An audio format co-developed by Apple Computer. Like MP3s, a sound is usually compressed to about a tenth of its original size.ĪDR. Automated Dialogue Replacement. AĪAC. A type of audio compression developed by Apple. These two shots, however, will not look continuous and create a jarring effect called a ‘jump cut’.ġ80 degree rule. An imaginary line between two characters who are speaking, crossing this line when filming a conversation means that the actors won’t be looking in the right direction. Many first time filmmakers assume that if you have two shots that are almost the same, they can be edited together. #Ĥ:3. Commonly referred to as standard definition, this was traditionally the aspect ratio used by most televisions and consumer video cameras.ġ6:9. Commonly referred to as widescreen, this is the ratio used by most modern video cameras.ģ0 degree rule. The thirty degree rule is an important filmmaking guideline which states that you cannot edit two shots together unless they are at least thirty degrees apart or filmed at different shot sizes. Here’s a list of terms commonly used in media, media studies, filmmaking and communication.
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